Search Engine Optimisation or SEO is just methods to achieve good rankings in Google, Bing or other search engines. Some of the methods is about the detail. Such as, making titles and descriptions use terms that cover your topic and product or service. Other methods are a little less obvious. Like adding a location map and address. And having terms linking to other well visited places on the internet. Well written articles with an introduction, middle and a wrap up conclusion helps too. Especially if you keep adding these. The latter means your website is expanding and the search engines will like you more. XML sitemaps also help. These things are included in our Basic SEO package.
Keep away from the ‘magical’ tricks. Well some will get you results for a short time and then probably dropped to the depths or worse banned. We do not do these things here at Zolid. We take the long term approach and do a whole gamut of things to improve your ranking, but an appropriate ranking, in the search engines.